Young men and women have started thronging the city markets to collect dresses and gift items. The owners of such fashion boutiques and handicraft outlets claimed that Pahela Baishakh, the beginning of the Bengali calendar, has a universal appeal like major festivals such as Eid and it helped them get a broader market for their products.Over the last years, they said, demand for sarees went up, but various men's and children's wears, including fatua etc.
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